Premium Hardwood
Flooring Website
A custom-designed, education-forward website built to match 70 years of legacy and convert high-intent local traffic into booked estimates.
Prepared for Endurance Floor Company
Florida
Build a premium, education-forward hardwood flooring website
A website that matches Endurance Floor Company's legacy (70 years in business) and converts high-intent local traffic into booked estimates. The site will feel modern, interactive, and trustworthy, while staying easy for you to publish posts from a phone or computer using standard WordPress posting.
What You're Getting
Custom WordPress Design
A custom-designed WordPress website built with Elementor Pro for a clean, high-end look and interactive elements that make the brand match established business with an online presence as strong as your reputation.
Full Service + Portfolio Ecosystem
Not just pages but a complete ecosystem with full theme and sitewide page/post/header/footer templates that scale with your business.
Educational Content Hub
Launching with 15–20 initial articles, structured so the owner can keep publishing easily from any device.
SEO & AI-Ready Structure
Strong technical SEO, Local SEO, and "AI-ready" structure to help the business show up in Google, Maps, and modern search experiences.
What This Investment Delivers
- More estimate requests, calls, and quote form submissions
- Higher-quality leads through education and trust-building
- Long-term search growth via content and structured internal linking
- A site that is fast, secure, and easy to update without breaking layouts
Core Pages
Home
About
Services Hub
Portfolio Hub
Articles Hub
Contact
Request An Estimate
Dedicated conversion page, separate from general contact
Service Page System (Expandable)
Each service gets a strong standalone page plus cross-links and FAQs:
Sanding and Refinishing
Installation
Custom Floors
Repairs And Maintenance
Stairs And Treads
Recommended add-on—converts well
Dustless Sanding
If applicable—also converts strongly
Built Like A Real Showcase
Portfolio is not a basic gallery page. It will be a structured library:
Project Type Filters
Refinish, Install, Custom, Repairs, Stairs
Wood Species
Oak, Maple, Hickory, etc.
Finish / Sheen Tags
Matte, Satin, Gloss options
City/Area
For local relevance and SEO
Before/After
Where available
Educational, Owner-Friendly
Categories
Care, Refinishing, Installation, Wood Types, Florida-Specific Tips
Tags & Internal Linking
Strategic tagging and internal linking system
Mobile-Friendly Publishing
Post template that is easy to publish from mobile
Design Direction (Premium + Legacy)
- Visual language that feels established, clean, and confident
- Strong photography layout for craftsmanship
- Clear hierarchy, fewer words per section, more proof
- A "70 Years" story element used as a credibility backbone
Interactive And "Cool" Elements
Tasteful, Not Gimmicky
- Before/After Slider Blocks (portfolio + service pages)
- Wood Floor Selector (simple guided chooser: lifestyle + pets + sheen + wood type)
- Finish Sheen Explainer (interactive comparison strip)
- Care Timeline (first week after refinishing, first month, long-term maintenance)
- FAQ Accordions that are actually useful (and feed search visibility)
These elements increase time-on-page and help conversion without making the site feel like a toy.
Initial Launch Content (15–20 Articles)
These will be written to be Florida-relevant (humidity, seasonal movement, sand, coastal living), educational with no fluff, and structured for modern search and AI discovery.
Suggested/Potential Article Titles (20 Options)
- Hardwood Floors In Florida, What Humidity Really Does
- Refinishing Vs Replacing, How To Decide Without Guessing
- How Long Does Refinishing Take, A Realistic Timeline
- Dustless Sanding, What It Is And What It Is Not
- Water-Based Vs Oil-Based Finish, Pros, Cons, Use Cases
- Best Finishes For Kids, Pets, And Busy Homes
- How To Fix Cupping, Crowning, And Gaps
- Can You Refinish Engineered Hardwood
- What To Expect During Sanding, Noise, Dust, Smell, Dry Time
- Choosing Stain Color Without Regret
- Matte Vs Satin Vs Gloss, What It Looks Like In Real Light
- Hardwood In Coastal Areas, Salt Air, Sand, And Wear
- How Often Should Hardwood Floors Be Refinished
- Screening And Recoating, The Maintenance Move Most People Skip
- How To Protect Floors From Rolling Chairs And Dog Nails
- Wide Plank Floors, Benefits And Things To Watch
- Subfloor Prep, The Hidden Step That Prevents Problems
- Repairs That Blend In, How Pros Match Boards And Finish
- Common Installation Mistakes That Cause Squeaks
- The Endurance Floor Process, From Walkthrough To Final Coat
Copywriting For Credibility
- Strong "proof blocks" throughout: years in business, warranty language, process clarity, reviews, and real project results
- Clear positioning: not the cheapest, not vague, built for quality and longevity
Owner-Friendly Publishing Setup
You can publish from a phone without fighting the layout:
Pre-built Post Template
Guided sections and optional blocks for easy content creation
Reusable Content Blocks
"Call For Estimate," "Common Mistakes," "Pro Tip," "FAQ," "Project Spotlight"
Category and Tag System
Auto-generates clean archive pages
Auto Formatting
Keeps posts looking consistent even with quick publishing
Custom Content Types (Recommended)
- Portfolio Projects (separate from blog posts)
- Service Areas (if you want city pages later, that can be arranged)
Platform And Core Tools
Platform: WordPress (self-hosted) for long-term flexibility, ownership, and scalability.
Builder: Elementor Pro will be used to build the full site layout, including global templates (header, footer, page templates, and post templates) using Elementor Theme Builder.
SEO Plugin: Rank Math Pro will be installed and configured for technical SEO controls, including titles/meta, XML sitemaps, redirects (if needed), and schema markup.
Schema Markup, Simplified
Schema is structured data (code) added to key pages that helps Google and other search systems clearly understand what the website content represents, such as services, FAQs, articles, reviews, and the business itself. Rank Math Pro generates and manages this schema so the site is easier for search engines to interpret and more eligible for enhanced search features (like rich results).
Comprehensive Search Optimization
Rank Math Pro SEO Configuration
Rank Math Pro will be fully configured to manage on-page SEO (titles, meta descriptions, indexing controls), generate XML sitemaps, apply schema markup, and support ongoing content publishing with consistent SEO structure across service pages, portfolio items, and articles.
Foundational On Page SEO
- Keyword mapping for all core pages (service pages + hubs)
- Clean URL structure
- Title tags, meta descriptions, and on-page headings built intentionally
- Internal linking system that connects: Service pages ↔ portfolio projects ↔ articles ↔ estimate page
Local SEO
- Location signals throughout (without spam)
- NAP consistency (Name, Address, Phone) - This is one of the first things we would do
- Embedded map and service coverage cues
- Review integration strategy (on-site display + schema support)
Technical SEO
- XML sitemap, robots.txt, canonical strategy
- Image compression + next-gen formats where appropriate
- Core Web Vitals performance focus
- Redirect strategy for any old URLs (if redesigning an existing site)
LLM And Modern Search
This is the part most agencies talk about and don't actually implement. Here is what will be implemented:
Structured Data And Entity Clarity
JSON-LD schema:
- LocalBusiness
- Service (per service page)
- FAQPage (where relevant)
- Article (for posts)
- Review / AggregateRating (only if compliant with platform rules)
- Google Business Profile Optimization Included
Clear entity signals:
- Florida hardwood flooring contractor
- Specific services and materials
- Company history and expertise markers
Content Formatting That Machines Understand
- Table of contents per article (optional toggle)
- Consistent headings and definitions
- FAQ blocks that summarize key answers cleanly
- Author and credibility components: "Written By" and About the company, years, process, warranties
Optional Advanced Add-Ons
- llms.txt file (emerging best practice for AI crawlers)
- A "Knowledge Center" hub page that curates best content by topic
- Glossary of flooring terms (quietly powerful for search)
Built To Last
Performance
- Mobile-first layout, fast load, optimized images
- Caching setup (plugin-based or host-based)
- Clean scripts, minimal bloat
Security
- Security hardening, login protection, spam prevention
- Daily backups
8-12 Weeks To Launch
A premium site like this typically runs 8-12 weeks depending on feedback speed and content approvals.
Discovery And Strategy
Goals, sitemap, page planning, SEO mapping, content plan
Design
Home concept, interior page layouts, style system
Development
Templates, custom post types, responsive builds, integrations
Content Population
Core pages + posts + portfolio entry setup
QA, Speed, SEO, Launch
Final testing, redirects, indexing setup, go-live
Choose Your Package
Premium Foundation
Strong Build, Lower Content Load
- Glossary + advanced knowledge center
- Full website build + service pages + portfolio system
- Post template system + publishing workflow
- Initial 8 articles
- Core SEO + Local SEO setup + Technical Set Up
- The website Copy - You will be able to provide and revise the copy I provide
Signature Educational Build
- Everything in Option A
- Additional 12 Articles based on your preferences
Typical Payment Structure
Maintenance And Care Plan
$750/month
Depending on needs:
- WordPress/plugin updates, security, backups
- Small content edits
- Speed monitoring
- Monthly SEO health checks
Content Growth (Optional)
2-4 posts/month written and published with internal linking, images, and on-page SEO
Hosting Recommendation
Hostinger Cloud Start Up
$375 for 4 Years
What We'll Need From You
Brand Assets
Logo files (or we refine existing brand assets)
Project Photography
Photos of real projects (or we build a plan to capture them)
Business Details
Service areas and business contact details
Access
Access to hosting/domain, Google Business Profile
Questionnaire
Questionnaire Filled Out
Ready To Get Started?
Next Steps
